CeFPro Connect

Research
Customer experience and digital banking
Exploring the evolving landscape of digital banking, highlighting shifting customer expectations, joint offerings between fintechs and incumbents, the potential of AI, and the importance of maintaining a seamless digital journey.
Sep 04, 2023
Customer experience and digital banking
The views and opinions expressed in this content are those of the thought leader as an individual and are not attributed to CeFPro or any other organization

  • How geographical nuances in Fintech focus emphasize collaborative approaches and disruptive capabilities

  • The evolution of customer expectation is driven by traditional banks' digital shift and "Bigtech" banking products shaping demand for instant gratification.

  • How joint offerings and compliance risks discussions maximize customer experience.

  • The power of personalization through tailored marketing for diverse market segments.

  • AI potential for customer engagement through discussion on generative AI, predictive analytics, and automated technologies 

  • Balancing digital advancements and human elements while also retaining customer relationships.

  • The importance of seamless digital experience and the role of AI and technology in driving digitalization opportunities.

  • The focus on customer expectations and security and opportunities for tailored mass marketing outreach

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